Introducing your product or service to the Internet market can be an exciting adventure. You have assured that your product is top notch, but have you created a proven, result driven marketing plan to market your product? When you market your product you will increase profits by incorporating power words in your marketing copy.
What is the purpose of power words? Power words are words that prompt a customer to take action and buy your product. Power words should be incorporated throughout your marketing copy. Avoid filling sentences with power words. The power words need to stand out and catch the eye of a potential customer.
What are examples of power words? Following is a list of successful power words.
1. Announcing
2. Breakthrough
3. Secrets
4. Amazing
5. Discover, discovery
6. How to
7. Truth of
8. Protect
9. Money
10. New
11. Easily
12. Safely
13. Results
14. Proven
15. Facts
16. Advice
17. Sale
18. Only
19. Bargain
20. Save
Two the most powerful magic words are “Guaranteed” and “Free”. These two power words bring customers in droves. Think about it, don’t you enjoy obtaining free things? Of course! You can snag customers by offering free bonuses or free services. This will make the customer feel like they have found a bargain. Everybody loves a good bargain.
You can incorporate these power words into your sales letter, order form, and other marketing copy. For example, in your sales letter you may entice customers by stating that you will reveal the secrets about proven sales plans. You could also convey how safe and easy your product or service is to use.
Avoid vague copy in your sales letter. For example, perhaps your sales letter says, “I want to teach you how to make money.” This will not draw attention. However, you could use power words and say the following instead, “Discover amazing money making secrets to increase profits by 100%, guaranteed.” This marketing copy grabs attention bringing in sales.
Use power words in your marketing campaign and you will see a positive impact on business. You now have the secret to these power words, use it in your marketing efforts!
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, and now a "#1 Best Selling Author" in just a few short hours, has helped thousands of clients target his specialty, opt-in mail direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at www.promotingtips.com |
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