When someone is looking to recruit another person into their network marketing business, they offer some variation of one big promise: Financial independence, big income or whatever money can buy, e.g. the mansion on the hill, the fancy belts cars, etc. That's the promise.
However, no one, at least not on their websites or in their standard presentations that I have ever seen, tells anyone the hidden costs associated with the business of network marketing.
Five hidden costs come to mind, and you may have more. Here are my five:
1. It takes money to develop a business
2. It takes time and effort
3. There's a social cost: you may be socially ostricized by some people you know.
4. Your self-esteem will likely take a big hit as you discover people don't react the way you thought they would
5. There is no guarantee of success. In fact, there's a very high rate of failure.
Aren't these real costs of our business? And who, that you know, actually TELLS it like it is up front?
Have you been taught to hide these costs from your business prospects too?
If so, there's really no surprise when most of those who start drop out, is there? Especially those who are inexperienced doing a business of their own.
And to an experienced business person checking out your business, someone who hides the hidden costs looks either ignorant or dishonest.
Not a good thing.
What if, for the big banana hunt, we turn tables and LEAD with the hidden costs?
ASK for people who have what it takes to make it work, and who have the attitude, resources and energy to put into it.
Yes, fewer will sign up. But they'd be better qualified and more likely to make a success of it.
Think?
"Have you discovered the five hidden costs of network marketing?"
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, KimKlaverBlogs.com, a podcast, YourGreatThing.com and a giant resource site, BananaMarketing.com |
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